By

Jalene
This question (or some form of it) comes up all the time in small biz circles: Do I need to pay a designer to create my logo? Should I hire a professional to do my website? Do I need to have branding in place before I start my business? I’m going to answer this question with...
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You used to have a website for your business. Now you have a glaring white screen with a few lines of code. And that code makes absolutely no sense to you. (Why should it? You have enough going on running your business, you can’t be a developer too.) It might look something like this: That’s what my...
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The All-Access Pass is my newest package for event marketers and producers. It’s a creative services retainer that gives you access to all of my creative services for your event or business. If you’re wondering EXACTLY what that means, here’s a list of tangible items we can work on for your event: Logo Design Visual Branding Brand Guide...
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When one of my clients first asked if I’d be open to working on a retainer basis I had no clue what a retainer was. It turned out to be a win-win situation and we’ve had one in place for over five years. A creative services retainer is an agreement you make with your designer (or other service provider)...
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Don’t be embarrassed. We all do it. We all tell little lies to ourselves. Sometimes in the back of our mind we know we’re lying. Like how I tell myself, “Tomorrow, I’m going to get up early and workout!” Sometimes we accept the lies as truth, without question, we don’t even realize we’re doing it. Maybe...
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Honestly, I didn’t come up with the All-Access Pass Retainer package, one of my favorite clients did. Back in the early 2000s they needed a beer tasting program designed. I had plenty of print experience and a love for beer – it was a perfect match. After that first project they continually added more items and events to my to-do list...
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What do you do when you set out to find the perfect match for your design project? Obviously, you do the standard thing and take a look at the designer’s experience and portfolio. But then what? Here are a few not-so-obvious (but important) considerations you should take into account that can make or break your relationship with...
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The Quick Story The next time you feel like a design project isn’t working or looking how you think it should, but you can’t put your finger on why, take a moment and make sure that both you and your designer are thinking from the AUDIENCE frame of mind. The Long Story Imagine this: You...
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You start your business, you make enough money to support yourself, things are pretty awesome. Day after day you’re putting in ALL the hours possible into your business (because that’s what you did in the beginning, and it’s become the norm). But now it’s starting to feel different. You notice things aren’t evolving like they used to, you’re...
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