Essential Biz Makeover Package

Let’s nail down your business’s visual identity so you have a strong base for creating the rest of your marketing materials.


The logo your cousin made you for free worked fine when you were just starting out, but now you catch yourself being too embarrassed to share it, even with your best friend.

You know how your business looks is important, but every time you sit down to work on it you get overwhelmed and it sucks too much time away from doing the work you really want and NEED to be doing.

And now it’s preventing you from sharing your business.

It’s time to get serious. Time to stop procrastinating. Time to invest in your business.

It’s time for a makeover. 

The Essential Business Makeover package will create the basics you need to visually express your business’s personality so you’ll attract the best customers and start feeling confident about sharing your business with the rest of the world.

After we give your brand a makeover

  • The right kind of clients will start coming in
  • You can create your marketing materials more easily now that you have a guide
  • You have more confidence to go after new leads
  • You can charge the prices you deserve because your new look represents your professionalism

“My favorite part was the design phase. I was really pleasantly surprised (though not shocked) by how much I liked everything you did and how much I felt what I wanted to express through my redesign came through.”

Emily Cohen-Moreira
Owner of Lucy the Laborer

You could waste 100s of hours (and your weekends) trying to do everything yourself
or you could use those hours to do what you do best in your business. 

(Or spend the extra time cuddling with your dog on the couch, eating ice cream, and binge watching Netflix — hey, no judgment here.)

Reserve your Essential Business Makeover Package now!

There are only 3 spots available July-September 2017.

Let’s Get Started

  • Click the red button
  • Fill out the form
  • You will receive a confirmation email and contract within 24 hours (we’ll also schedule a call or video chat if needed to answer any questions you have)
  • Sign the contract and pay your $975 deposit to secure your spot in my schedule
  • You receive welcome package
  • We begin your business makeover
  • You pay your remaining balance ($975) when we finish


What’s Included

  • Brand evaluation and goal setting
  • Logo (In various sizes and formats, for print and web.)
  • Color palette development
  • Typography development
  • Your business’s visual brand guidelines in a reference book
  • Feedback and advice on a design piece or website that you create on your own. This is to make sure you’re keeping your brand look consistent and on point. Must be within a year after we finish your makeover.

“Jalene took a rough sketch and some images I linked to as inspiration, and came back with a logo that just perfectly captured the look and feel of what I wanted. She generously provided more prototypes than we had originally agreed, cheerfully combined the bits and pieces I liked from each one, and scrupulously tweaked the details. I am so happy with her work, and would enthusiastically recommend her to anyone who needs graphics that grab the eye and instantly convey a message.”

Diana Foss
Director of Operations at Urban Gleaners, previous owner of Veggie Box

Reserve your Essential Business Makeover Package now!

There are only 3 spots available July-September 2017.

Jalene Hernández-Cabrijan

Owner & Creative Director

I’m going to bring over 20 years of graphic design and advertising experience to your business’s redesign investment. You’re going to get the perfect combo of creativity, technical savviness, and marketing know-how.

I sincerely want to see your business grow and make 2017 your best year yet, not just design a “pretty” logo. Let’s do this!

Who is this for
  • Small businesses or entrepreneurs that have a good understanding about their ideal client/target market
Who is this not for
  • Businesses that do not have an ideal client or target market in mind
  • Large companies/organizations

“Hands down, you are one of the best graphic designers I’ve ever worked with.
You are an amazing person to have on one’s team.”

Lacey Lybecker
Former Marketing Manager at Lake Chelan Chamber of Commerce

“Jalene has a flare that’s hard to put into words. She can beautify and energize anything. She can take explicit, detailed direction and follow the plan well; she can also take a vague and nebulous idea and develop it into something tangible. Jalene has a gift, and she finds wonderful ways to apply herself in so many mediums.”

Coquina Deger
Chief of Staff Bastyr University

I’m not ready to start right away. When should I book my package?
If you’re not ready to start right away you should still put down your deposit to reserve your space since we only accept a limited number of clients per month.

How long does it take to complete this package?
This package typically takes 1-2 months to complete. 

What forms of payment do you accept?
Credit card, e-check, or PayPal are all accepted.

Reserve your Essential Business Makeover Package now!

There are only 3 spots available July-September 2017.