What do you do when you set out to find the perfect match for your design project? Obviously, you do the standard thing and take a look at the designer’s experience and portfolio. But then what? Here are a few not-so-obvious (but important) considerations you should take into account that can make or break your relationship with...Read More

The Quick Story The next time you feel like a design project isn’t working or looking how you think it should, but you can’t put your finger on why, take a moment and make sure that both you and your designer are thinking from the AUDIENCE frame of mind. The Long Story Imagine this: You...Read More

You start your business, you make enough money to support yourself, things are pretty awesome. Day after day you’re putting in ALL the hours possible into your business (because that’s what you did in the beginning, and it’s become the norm). But now it’s starting to feel different. You notice things aren’t evolving like they used to, you’re...Read More

Have you ever noticed how a simple task can turn into the thing that pushes you over the edge? Do you ever find yourself having the same annoying thoughts over and over again, like: Which hex color is that supposed to be? Where did I put the password for my WordPress login? I wish Tara hadn’t gone...Read More