+1 206 409 2124 Currently based in (and loving) Portland, OR

Jalene Hernández-Cabrijan

Owner & Creative Director

Hi, I’m Jalene (pronounced Jay-leen) and this is my sweet lil’ creative services agency, La Sirena Design.

To put it simply, I’m a graphic designer.

But what I’m really known for is my 20+ years of experience, creativity, design know-how, technical savviness, thoughtful strategy and resourcefulness to easily swim through a wide variety of creative projects from concept to completion.

I especially love working with small businesses that value community and enrich people’s lives. Either in a small everyday way (like the joy from the perfect pair of earrings) or in a big life-changing way (like access to clean drinking water).

Besides creating knock-out designs, I help get marketing and design projects under control. Because I want to help free up your time, eliminate frustration, and prevent burnout so you can focus on doing YOUR best work.

Client List

  • AgencySacks (includes work on Rosewood Hotels, Leading Hotels of the World, TAJ Hotels, Fontainebleau, Wüsthof, Prudential Douglas Elliman, Monica Rich Kosann and Premium Outlets)
  • AANMC (Association of Accredited Naturopathic Medical Colleges)
  • All Star Directories
  • Bastyr Center for Natural Health
  • Bastyr University
  • Bold Hat Productions (producers of Fremont Solstice Fair, Fremont Oktoberfest, Seattle Scotch & Beer Festival, Kirkland Uncorked Wine Festival)
  • Brooks Sports, Inc.
  • Cascade Designs, Inc.
  • CDE Publishing
  • Compendium, Inc.
  • Costco Wholesale
  • Diana Aurigemma Art
  • Docere Center for Natural Medicine
  • Flipside Hats
  • Guy Evans, Chelan Real Estate
  • HL2 (now Ascentium)
  • Jewish Voice for Peace
  • Johnny’s Cakes
  • Kristin Levine, Pet Living
  • Lake Chelan Chamber of Commerce
  • Lucy the Laborer, Emily Cohen-Moreira
  • Mount Baker Rowing & Sailing Center
  • NaturopathicExperts.com
  • Northwest Marine Trade Association
  • Plume21 (includes work on Cutters, Palomino, and Portland Restaurant Group)
  • Seattle Boat Show
  • Southeast Effective Development
  • Sur La Table
  • T-Mobile’s 100% you., Android Apps and BlackBerry Insider’s Guide magazines
  • The Lookout
  • University of California, Berkeley
  • Watermelon Web Works

Awards

Gold Award for Best Promotional Poster
– 2012 Fremont Fair 
Washington Festival and Events Association

Silver Award for Best Program 
– 2015 Fremont Solstice Fair 
Washington Festival and Events Association

Bronze Award for Best Program 
– 2015 Kirkland Uncorked 
Washington Festival and Events Association

Job Experience

AGENCYSACKS & The Affluence Collaborative
New York
Integrated Designer and Photoshop Guru

Publicis in the West
Seattle
Sr. Digital Artist and Studio Team Lead

The Stranger
Seattle
Advertising, Editorial, and Promotional Designer

Formal Education

Art Institute of Seattle 
Associates Degree in Advertising Design

 

“Jalene has a flare that’s hard to put into words. She can beautify and energize anything. She can take explicit, detailed direction and follow the plan well; she can also take a vague and nebulous idea and develop it into something tangible. Jalene has a gift, and she finds wonderful ways to apply herself in so many mediums.”

Coquina Deger
Chief of Staff at Bastyr University

“Besides her excellent design skills she has an in depth knowledge of programs and processes (often teaching our team a new trick or two) and she is super easy to work with. I highly recommend her!”

Karen Predmore
Senior Graphic Designer at Cascade Designs, Inc.

“Hands down, you are one of the best graphic designers I’ve ever worked with.
You are an amazing person to have on one’s team.”

Lacey Lybecker
Former Marketing Manager at Lake Chelan Chamber of Commerce

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