“I have no idea what I want… but I’ll know it when I see it.” Have you ever said this phrase? As a designer, I’ve heard it plenty of times. Honestly, when I hear this, I immediately tag the person as a potential problem client. (Sorry!)   I know what you’re thinking, “But what if I...
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“The needs and tastes of the audience should lie at the root of any design solution. Begin there and grow outward.” –  Jim Krause TL;DR  The next time you’re working on a design/marketing project and feel like it’s not working out or looking quite right (but you’re not sure why), try approaching the project from an AUDIENCE...
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