Flowers. Everywhere. I love spring. The smell, the energy, the longer days. It’s the perfect time to do some decluttering and cleaning up. I started writing this “how-to spring clean for your business” checklist. But then I stopped because 1) It was sounding really boring and 2) You probably don’t need a reminder to backup...Read More

The best change I made for our Design Sidekick clients (and my overwhelmed inbox) in 2017 was improving the way we manage our marketing and design projects. We were using Basecamp for our internal back-and-forth’s on projects and then I would send the proofs to the client. It worked… but it seemed so clunky and messy. Plus,...Read More

First of all, you need to know that I really had to restrain myself from turning this quick-read list into a giant novel. There’s really so much more to talk about when it comes to keeping overwhelm under control (and a lot of it isn’t as simple as a tool you can buy online). That...Read More

Your design and marketing projects are all over the place. They are either DIY’d by you, your in-house marketing team, or scattered between various designers. You’ve thought about hiring an employee (or two). But you don’t have enough hours to bring someone on full-time. (Plus, sometimes you just need extra help for a few months during...Read More

This question (or some form of it) comes up all the time in small biz circles: Do I need to pay a designer to create my logo? Should I hire a professional to do my website? Do I need to have branding in place before I start my business? I’m going to answer this question with...Read More